Cruelty Free

New Brand Discovery: Heroes Beauty

In the beginning of 2017, I was extremely lucky to have won an incredible IG giveaway that the beautiful and hilarious @stevie.cakes was gracious enough to sponsor. There was an awesome array of products and I literally had to pick myself up off the floor when I found out I won! I anxiously awaited my goodies and, after going through the box of fabulousness, there were four products in particular that stood out.  I had never heard Heroes Beauty before . I was now the very proud owner of a new lip liner, lip gloss, blush and quite possibly the most outrageous, professional set of cosmetic brushes I’d ever seen or used in my life.  I decided to check out their website to find out a little more. They have a full line of face, body, eyes, lips, cheeks and brushes. Plus a really neat sample size of foundations and primer that you can get for $1 – 3. All products are made in the USA, ship free with in the USA and best yet, NO ANIMAL TESTING!!!  Could it get any better? Yep — they donate 5% of their annual profits to “Heroes”:  veterans, abused women, foster children and other national and local charities. I was already in love with the company but what about the actual products?

OMGosh YES!! I received the blush in the color Bashful, a versatile peach color that I can wear with both warm and cool toned looks. I was very surprised that this color did not turn orange on me, as most peach tones tend to do on my pale skin with a lot of redness in it. It was highly pigmented, no glimmer or shimmer, just a perfect shade. If summer was a color, this would be it!


Champagne lip gloss over my own coral lipstick, and Bashful blush.

The lip pencil is in the shade Rosebud, which is almost a dupe for my all-time favorite lip liner from Clinique in the shade Cocoa Rose. Rosebud shows up on me as a neural rose color that I can use with my nudes, neutrals, pinks and roses. I’ve yet to try it with my reds but I have a sneaking suspicion that it would work. It’s very creamy, long lasting, glides very easy and I’ve yet to make a mistake lining my lips, which I still tend to do after all these years. (My top lip is very misshapen but I’ll never admit that to anyone….). It’s wonderful to completely fill in your lips as it’s non drying.

My lip gloss shade is Champagne, which is a 90% dupe for my MAC Lipglass in C Thru. It’s a gorgeous champagne peach color, which has the most adorable iridescent sheen on me. It’s beautiful by itself or on top of the Rosebud liner.  But I guarantee you that if you have a drawer full of unused lipsticks you don’t wear, put this gloss on top of them and you now have an entire new wardrobe of colors. The formula is non sticky, non-goopey and feels nice when you are wearing it. If happiness was a color, this would be it!


Champagne lip gloss and Bashful blush

The true star of this remarkable show is the 18 piece brush set. I’m obsessed with any kind of brush, high end, low end you name it. Working for Estee Lauder and Lancome spoiled me, as I got used to working with some pretty excellent tools. But I have never found my perfect foundation or lip brush until now. The foundation brush just lays down the product and blends it out perfectly. No streaking whatsoever! And the lip brush has the most perfect tip so I can finally line my lips to perfection with a liquid lipstick! There is a blush, powder, contour, fan, stipple, eyeliner, concealer, lash comb, spoolie, crease and different sizes of eye shadow brushes. Maybe the neatest is an eye shadow applicator brush with additional, removable sponge tip applicators. They are easy to wash, don’t lose hairs and you will honestly notice a huge difference on how much nicer your makeup goes on! The black roll up case has a space for each individual brush to call home. Grade A brushes these are!brushes

This may be my first post where the Dark Side Diva didn’t have a single negative thing to report, except that I don’t have enough of these products in my life! It was such a wonderful surprise winning Stevie’s giveaway, but to receive such beautiful, professional products was just too much! So do I recommend Heroes Beauty? Absolutely 100% I do! RUN, don’t walk and check out a beauty brand with one of the biggest hearts you’ll find!


ColourPop Cosmetics

I’ll admit I jumped on the ColourPop train a little late. I had seen this line all over social media and got intrigued with the whole Kylie Jenner/ColourPop saga.  You know, the controversy about both lines being made by the same manufacturer but KJ’s was way more costly?  After seeing all the neat products launching and learning it is a cruelty free brand, I had to go for it!  I’ve placed 3 orders so far – eye shadows, highlighters, lip pencils, stix and liquid lip products.  Here’s the Dark Side down-low:

SUPER SHOCK SHADOWS These shadows are a creamy, powder formula.  I wasn’t impressed with them at all the first time I tried them.  They were weird and just didn’t “lay” right.  However, I’ve learned some tricks since then and my opinion has changed greatly.  Because the shadow has a “bouncy” texture, I have to apply it with either my fingers or a firm eyeshadow brush for the colors to really POP on me. It’s really the only way these work.  I can use a fluffy, blending brush to smoke out the colors in my crease or to soften the color if I want.  I’ll even put some setting spray on my brush to make the colors more dramatic and easier to apply.  I have tried the ColourPop shadows in the following colors: Coconut, Lovely, So Quiche, Hammered, Bubbly, Sugar and Catnap.  They are gorgeous and last all day, but I always use an eye primer.  As with all ColourPop formulas, you absolutley MUST make sure that the lid is twisted on tight or the powder will dry up and get all funky.

SUPER SHOCK CHEEK HIGHLIGHTER I have one shade and I love it. It’s called Churro and it has the same creamy, powder formula.  I saw it on Instagram and knew I had to get it. It’s a beautiful, pale gold on me that I can build on without it being over the top.

LIPPIE PENCILS These are very long wearing, easy to apply, pigmented and, best of all, they do not feather. My only downside is that these pencils need sharpened and I hate wasting product!  My fav shades are Wet and BFF3.  Many of the ColourPop lip colors also have a coordinating Lippie Pencil.  So if you do not have the time to try and match products, they are right there on the website for you.

ULTRA MATTE LIP I only have one of these and unfortunately I do not love the color so I really can’t give a completely negative review on this.  The formula is creamy, lightweight, very long lasting yet comfortable.  However, the color Lychee looked horrendous on me.  I will usually try to give a bad color a second chance, which I did with an entirely different color scheme in makeup that day.  Nope.  I would absolutely give the Ultra Matte another try, but with different colors.

ULTRA SATIN LIP This formula isn’t as long lasting as the Ultra Matte, but it comes pretty darn close.  It’s creamier and comfortable, but it did a little disappearing act throughout the day.  Nothing major, I just needed to reapply it one time.  I have the quite a few of these, Mess Around, Magic Wand, Too Lips, Stud, Marshmallow, Bijou and Dopey.  For you makeup junkies, Marshmallow is almost an exact dupe for the Anastasia Beverly Hills Liquid Lip in Clover. But the price difference is unbelievable.

LIPPIE STIX I have 3 of these in a matte, creme and pearlized version.  And I adore them!  Fun to apply, very creamy, and long lasting.  I would have dozens of these if I could.  And let’s face it, I probably will!  I have tried I Heart This, Wet, and the limited edition Hello Kitty shade Konichiwa.


The products I purchased were all between $4 – 8.  Shipping and handling is free with orders over $30, plus they have special promotions all the time where the S/H is free with any order.  I would consider ColourPop to be a very high-end drug store brand.  Not quite prestige, but a lot better than your standard drug store or Walmart brands.  The color ranges are out of this world, they have special collaborations and just all around fun products.  And the postcards they send with your orders are just something special they do to show that they go out of their way to make sure you enjoy their line.

Do I recommend ColourPop? Absolutely!  Will I be buying more in the near future? Absolutely!  Will I be satisfied with every product I receive?  Probably not, but I sure will have fun finding out!